Humanscale a Finalist in Engage for Good’s 2020 Halo Awards
Design with the Environment in MindPhilosophy Places Humanscale Among Other Powerful Brands as Finalist in Awards’ Sustainability Category
(February 26, 2020 – New York, NY) The 2020 Halo Awards has recognized Humanscale as a finalist in its Sustainability Category. The distinction honors the brand for its sustainability philosophy, which it has demonstrated through material transparency, designing for the environment and the appointment of a Chief Sustainability Officer to guide the brand on the path to a net positive environmental impact. Other finalists in the category include Subaru and the National Parks Conservation Association for their Don’t Feed the Landfills campaign, Allbirds and the National Audubon Society for their Earth Day 2019 campaign, and Wilson Sporting Goods and Recycle Balls for their campaign Together We can Recycle and Reuse all Tennis Balls.
The announcement of Humanscale as a Halo Award finalist comes on the heels of its SEAL (Sustainability, Environmental Achievement & Leadership Award) Environmental Initiative Award win, which celebrates the company’s leadership, transparency, and commitment to sustainable business practices.
With a mission to achieve a net positive impact, Humanscale has implemented high standards for sustainable design and manufacturing throughout every aspect of the company. Founder and CEO Bob King has led the company with a commitment to the natural environment from day one. While many manufacturers aim to reduce their negative impacts, King knows that the challenges facing the planet require more. His guiding principle is that “less bad is not good enough.” Under his direction and the direction of Chief Sustainability Officer Jane Abernethy, Humanscale has prioritized material transparency, investing rigorous research into the company’s supply chain, eliminating red-list chemicals and ensuring Humanscale products are made with healthy, sustainable materials. Every Humanscale product is designed with sustainability in mind from the very beginning. As part of a design charrettes process last year, Abernethy challenged the Humanscale Design Studio to develop a simple stool using three different approaches to sustainability: one made entirely of waste (circular economy), one grown from natural materials (bio-fabrication) and one that mimics nature’s own engineering solutions (biomimicry). Rather than designing for market and mass production, the designers were encouraged to be bold in their approach, examining new materials and processes that would have a positive, rather than negative or neutral, impact on the natural environment. The resulting prototypes were shown as part of the RECKONstruct exhibit at Milan Design Week and at NeoCon in 2019.
The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing and showcase successful consumer engagement and employee engagement efforts. This prestigious CSR, cause marketing and corporate social impact award focuses on initiatives where brand purpose and social impact intersect to help build a better world and the bottom line.
More information about Humanscale’s sustainability mission and achievements can be found in its 2019 CSR report.
More information about the 2020 HALO Awards is available here.
# # #
Katie Bone / Katherine Smythe
Humanscale is the leading designer and manufacturer of high-performance ergonomic products that improve the health and comfort of work life. Through leveraging new technology in functional yet minimal designs, Humanscale transforms traditional offices into active, intelligent workspaces. Committed to making a net positive impact on the earth as well as our customers, Humanscale offers award-winning products designed with a focus on function, simplicity and longevity.